Retention is one of the key project metrics. It shows the percentage of customers who have returned to your product within a day, a week, a month, or a year. Using this method can help influence customer engagement and retention.
Retention is most often calculated from the date of registration. The registration date is automatically submitted at the moment when the service first learns the user's ID or email. If the metric is set from the moment with the service goes into effect, this is sufficient, since a date will be supplied for each new user at the time of registration. If not, it is better to directly set the registration date using the following code.
Several days after the first event collection you will be able to see the level of your users' engagement. The retention chart reflects the percentage of users who returned the next day, the next week, or the next month. Since retention is date-based, you can see how events affect your user engagement, then note problems or identify opportunities for growth.
Your users' behavior may differ depending on the marketing channel by which they came. A customer may have seen your advertisement for the first time, or they may have been watching your service for some time on social networks. This leads to varying levels of customer engagement.
Open the Retention section and click on the Filter button. In the window that opens, select the parameters you wish to use to filter traffic. For example, you can show retention only for mobile users or only for users who arrived via a referral link.