Conversion funnel

You can use funnels to analyze user actions in any order. The most frequent application is the conversion funnel, which shows how your customers progress from engagement to payment, including repeat payments. But funnels can also be used for other tasks, such as evaluating the percentage of homepage banner clicks. A funnel makes it possible to find and eliminate bottlenecks in the product, thereby improving user experience and revenue.

Constructing a conversion funnel

Airgrow automatically collects all user actions, such as opened web pages, clicks, text entry. You can compile a funnel based on these automatically collected data. Go to the Conversion Funnel section and select the events that will be used to construct the funnel. You will see what percentage of users progresses from one stage to the next, general insights on the funnel, and conversion data over time. This will help you understand how conversion has changed over time.

Recommendations based on insights

Airgrow independently analyzes the funnel with breakdown by various user parameters and traffic channels, and makes corresponding recommendations. You can reprioritize marketing channels, target the users that convert best, or automatically send offers to users directly from Airgrow.

Conversion broken down by source

You can also analyze which channel best converts traffic to registrations, subscriptions, or any other action.

An animation of this breakdown can help you efficiently discover problems with conversion from a particular channel.

In this way you can analyze conversion with breakdown by operating system, browser, user device, country, or city.

Constructing a conversion funnel
Recommendations based on insights
Conversion broken down by source