Data analysis

The events collected will allow you to gain insights into how users are using your product, and to discover behavioral patterns and narrow areas. This section will show you how to analyze the collected data.

Chart builder

Go to the Charts page, and click New chart. You will see the interface for creating a new chart.

In the right-hand portion of the builder select the event you wish to analyze, as well as the primary value - the number of events or of unique users. To search events, enter of the event in the input field. Another way to find an event is to open the Events section, select the desired element, open it, and click on the chart.

Data breakdown

You can break down data by any attribute. This allows you to see data broken down, for example, by visitor country or by traffic source. Use different types of charts to view the data from different perspectives. For example, a pie chart summarizes events over a selected period and then breaks them down by different attributes, while a line or bar graph shows daily changes for those attributes.

Filtration

Use a filter to construct more complex data selections. This will be helpful if you wish to analyze traffic from a given country, a given source, etc. Filters may also be combined to refine your query.

Segments

If you need to combine several data selections in a single chart, use the segment function. You can create several designated segments with their own filters.

Saving to the dashboard

You can save the chart to your dashboard, place several charts in the desired order, and always have access to the latest data in your selection. Charts may be changed at any time. Mouse over a chart on the dashboard and click the Enlarge button.

Sample chart

In this example we are building a chart of unique users who use smartphones from the USA and France. We want to view a comparison only of these two countries, and so we create two corresponding segments.

Chart builder
Data breakdown
Filtration
Segments
Saving to the dashboard
Sample chart