Cohorts allow you to mark a user in order to analyze users individually instead of all at once. Each user may be assigned an unlimited number of cohorts, allowing a user to be present in several cohorts at once. This enables you to track conversion from various sources, to regulate prices depending on the user country, to track how your actions affect retention, and much more.
There are three different ways of creating cohorts:
The new cohorts will soon appear in the interface.
The list of cohorts linked to a user can be accessed in the variable window.airgrow.cohorts. For security, cohort names are replaced with cohort IDs. You can see which cohort an ID corresponds to in the Cohorts section.